| If there is one rule that should be referred to as | | | | prominent in their Title tag than in Mine?" If this |
| the refrain in SEO, it is this: To acheive a top | | | | page has a keyword in the third position, make |
| position in a particular search engine, analyze what | | | | sure your Title tag has a keyword in the third |
| other high ranking Web pages have done. | | | | position. If their page has the keyword twice in |
| Search engines change their ranking algorithms | | | | the title, in position three and seven, you do the |
| from time to time. A page in your Web site that | | | | same without copying their Title tag. If their page |
| earned a top ranking last week might drop in the | | | | has 264 words of copy, write 264 word of copy |
| rankings a few months later. Then left untouched, | | | | for your informational page. If their 264 word of |
| that same page could climb right back into its old | | | | copy contains three occurrences of the targeted |
| search position, although this is unlikely to happen | | | | keyword, yours should have three, and so on. |
| by chance. | | | | Perhaps they are using the keyword in the |
| The trick to always being on top is to learn the | | | | heading tags, or maybe keywords appear in |
| variables that can be influenced and analyze the | | | | hyperlinks to other internal pages or some other |
| contents of a top-ranking page and simply make | | | | way that you had not considered or are not using. |
| yours match it keyword for keyword. This does | | | | In theory, you can build a page that is identical to |
| not mean you copy the page or reuse even one | | | | theirs in format. However, the search engine will |
| of their sentences. I am not condoning or | | | | treat the two pages differently depending on |
| recommending copyright infringement. Instead, | | | | what other ranking factors the engine considers |
| evaluate the page ahead of yours by literally | | | | such as link popularity. |
| clicking on their listings, visit their site, and select | | | | Pamela Upshur is the owner of Upshur Creative. |
| View from the pull-down menu in your browser | | | | Upshur Creative combines fresh, contemporary, |
| and then Document Source in Netscape Navigator, | | | | fully functional turnkey websites with the best |
| or Source in Microsoft Internet Explorer. This | | | | PHP scripts and databases to create the largest |
| allows you to view the actual HTML, code that | | | | and most comprehensive turnkey collection for |
| makes up their page. | | | | entrepreneurs. |
| Ask yourself, "Is a particular keyword more | | | | Visit her site at: Turnkey Home Based Business. |