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Managing Cultural Diversity - A Key to Organizational Success

Organizations around the world has been employees are perceived to be more
realizing the cultural diversity within creative and efficient in problem solving
organization is not a negative aspect, as compared to homogenous groupAbility to
rather can facilitate organizational manage cultural diversity increases
stalk for glory (Papers4you.com, 2006). adaptability and flexibility of an
However it is not an easy task to manage organization to environmental
employees with different cultural changes.Many organizational examples can
backgrounds. Nevertheless there are many be taken in this regard. In Australia,
policy guidelines that can make task for instance, Hotel Nikko in Sydney has
easy.On a broader perspective, cultural unique edge that staff members in direct
diversity can be manage through guest contact areas speak a total of 34
communicating (creating awareness among different languages. Similarly Qantas
all employees about diverse values of Flight Catering has sixty-six
peers through communication), cultivating nationalities on staff, with various
( facilitating acknowledgement, support overseas-born chefs. So dedicated diverse
and encouragement of any employee' 'ethnic' kitchens gave Qantas a huge
success by all other workers), and competitive edge that offers food based
capitalizing (linking diversity to every on customer's ethnic taste and
business process and strategy such as requirements. Moreover Don's Smallgoods
succession planning, reengineering, through literacy, language and cultural
employee development, performance trainings increased cross-cultural
management and review, and reward communication and increased profits while
systems) strategies ( Cascio, 1995).There lowering costs at the same time.
are many different innovative ways that Similarly The Cheesecake Factory had put
organizations have adopted to manage special effort to understand Japanese
diversity. For instance Tabra quality and packaging culture as Asian
Incorporation, a small manufacturer of employees assist management to understand
jewellery and accessories in California Asian tastes so that they can target
comprised of modest workforce is exports to Asia (Nankervis et al,
composition of Third World immigrants 2002)Hence the discussion suggests that
from Cambodia, China, El Salvador, it is imperative to realize that cultural
Ethiopia, India, Laos, Mexico, Thailand, diversity should be taken as a tool for
Tibet Vietnam and other nations. To better organizational progress rather
acknowledge importance of their cultural than a managerial problem and if
association, at least 10-12 different effectively managed, it can be a key to
flags are always hanged from the ceiling gain competitive edge and
of its main production facility which successReferencesBhatia, S., K., &
represents the countries of origin of the Chaudary, P., ( 2003),'Managing Cultural
employees. The owner's view point is 'I Diversity in Globalization- Key to
would like for this to be a little United Business Success of Global Managers-
Nations everybody getting along and Insights and Strategies', New Delhi: Deep
appreciating each other's culture instead & Deep Publication Pvt LtdCascio, W., F.,
of just tolerating it'. (Bhatia & (1995), 'Managing Human Resources'
Chaudary, 2003)If cultural diversity can International Edition, US: McGraw
be managed effectively, there is a Hill.Cox, T. H., & Balke, S., (1991),
potential to use diverse workforce for 'Managing Cultural Diversity:
organizational benefits. Cox and Balke Implications for Organizational
(1991) asserts that multi-culturism is Competitiveness' Academy of Management
directly linked to organizational success Executive, Vol 5, Issue 3, August
asEffectively managed multi culture 1991Nankervis, A. Compton, R., & Baird,
companies have cost effective competitive M., (2002) 'Strategic Human Resource
edgeIt helps in promoting minority Management'. 4th Edition. Victoria:
friendly reputation among prospective Nelson Australia Pty LimitedPapers For
employeesDiverse cultural corporations You (2006) "P/HR/188. Views on diversity
help to get better customers which has a management", Available from [19/06
variety of peopleDiverse group of 2006]Copyright © 2006 Verena Veneeva.




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