| Your home is appraised, inspected, painted, | | | | address where you can collect messages. |
| repaired, and ready for sale! You have a set | | | | Depending upon the publication, you may be |
| price and a list of criteria for the perfect | | | | limited to the amount of words you can use. |
| buyer. You have a sign on the front lawn and | | | | Be judicious in your ads, and at the very |
| an e-mail to all your friends and family | | | | least offer the basics - price, location, |
| letting them know there is a perfect home | | | | size. |
| waiting to be bought. Now all you have to do | | | | |
| is tell everybody else. | | | | Online Advertising - As more people turn to |
| | | | the Internet for finding information on where |
| In a seller's market, it may appear that | | | | to live and move, it only makes sense to look |
| minimal work is needed to advertise your | | | | into using the medium to your advantage. |
| property. You might find several messages on | | | | Research possible real estate directories for |
| your machine from potential buyers, and maybe | | | | ad placement, or create your own website of |
| the occasional drop-in who saw your sign | | | | information on your house with photos. |
| while driving past. Consequently, in a | | | | Include the URL in print ads and on your For |
| buyer's market you may find it more | | | | Sale signs so people know where to look. |
| challenging to attract buyers. With the many | | | | |
| homes for sale in your area, each with its | | | | Television Advertising - No, we're not |
| own attractive qualities, how can you make | | | | suggesting you delve into a big-budget |
| yours stand out from the rest? | | | | commercial, but if you know where to look you |
| | | | may find inexpensive advertising |
| If you want to go the For Sale By Owner | | | | opportunities for television. If your area |
| route, you have to know what to do to sell | | | | has a local access channel with a community |
| your home. Without a real estate agent to | | | | bulletin board program, you may be able to |
| guide you, the onus is on you to make sure | | | | post an ad for your home. Consult with your |
| every base is covered and every necessary | | | | local cable company for more information. |
| step is taken to attract the buyer and | | | | |
| complete the transaction with minimal fuss. | | | | Flyers - Flyers work much like a website, |
| | | | only they are immediate when a person is |
| If you find yourself in a buyer's market, or | | | | unable to access a computer. When you plant |
| just need an extra push to get people to look | | | | your For Sale sign, include an information |
| at your house, consider taking the following | | | | tube so bypassers may obtain your |
| steps to ensure maximum visibility. | | | | information. Include photos of the house and |
| | | | all the pertinent information on your flyer, |
| Print Advertising - Consider running ads in | | | | with a working phone number and e-mail |
| your local newspaper, shopper, and real | | | | address. Also consider posting flyers at your |
| estate trade magazines. If you go to the | | | | nearby supermarket or anywhere there is a |
| grocery store, you might see kiosks | | | | community bulletin board. |
| displaying various real estate digests for | | | | |
| the area. Usually there will be one | | | | With enough diligence and creativity, you can |
| especially for homeowners who sell. Evaluate | | | | attract the attention of prospective home |
| the ad best for your budget, using a picture | | | | buyers with eye-catching advertisements. With |
| or two if possible. Highlight the best | | | | the help of a real estate professional, |
| features of the house (great starter for | | | | however, there are many more opportunities |
| family, beach access, great schools) along | | | | available to you to bring people to your |
| with the number of bedrooms and bathrooms, | | | | home. |
| and include a working phone and e-mail | | | | |