| Postcards are an effective way for many | | | | certain date |
| business owners and marketing managers to | | | | 19. show that your real estate firm has listed or |
| attract new customers and increase sales from | | | | sold a home in the reader's neighbourhood |
| existing ones. Postcards are inexpensive to | | | | 20. remind a customer that her car is due for a |
| produce and mail. You can produce one in less | | | | service |
| time than you need for a letter or self-mailer. You | | | | 21. announce to clients that you are moving, giving |
| can use postcards in dozens of ways to promote | | | | your new address |
| your business. | | | | 22. survey your clients |
| | | | 23. announce the re-opening of your business |
| 1. attract new customers | | | | after renovations are complete |
| 2. generate leads for your sales force | | | | 24. distribute a coupon that gives the holder a |
| 3. generate traffic at your trade show booth | | | | discount at your store |
| 4. drive buyers to your website | | | | 25. announce the opening of a new location near |
| 5. strengthen relationships with your existing | | | | your customers and potential customers |
| customers | | | | 26. remind customers when the product that you |
| 6. secure sales appointments with qualified | | | | sell (such as home heating oil) is ready to be |
| prospects | | | | replenished |
| 7. announce a special offer | | | | 27. send a follow-up note after sending a sales |
| 8. nurture relationships with long-term prospects | | | | letter |
| 9. introduce new products and services to your | | | | 28. send a thank you note |
| customers | | | | 29. remind customers of a seasonal deadline for |
| 10. persuade prospects to try your demo | | | | ordering |
| software CD | | | | 30. announce a retirement |
| 11. increase traffic to your retail store | | | | 31. capture names and addresses of potential |
| 12. invite clients to your event | | | | customers by asking them to mail back your |
| 13. persuade prospective clients to invite you | | | | warranty card |
| onsite to conduct a needs analysis | | | | 32. keep in touch with clients with a simple "We're |
| 14. announce the opening of your new business in | | | | thinking about you" message |
| a neighborhood | | | | 33. introduce a new manager, sales person or |
| 15. announce a special offer | | | | customer service rep |
| 16. win back inactive customers with a special | | | | 34. offer a mystery gift that is redeemed by |
| promotion | | | | visiting your business |
| 17. publicize your new business hours | | | | 35. announce that you are going out of business |
| 18. announce that you will be in the area on a | | | | (may it never happen! |