Virtual Teams in Education

The future of business is not in brick and mortarBU students.Probing deeper, email use is actually
institutions as historically viewed. The proliferationhigher from instructor to student. Within the
and miniaturization of communications mediums,Cyberactice(R) environment there is a tab titled
cellular telephone, fax, Internet, personal data"Communication." Within this link is an option to
devices, and lap top computers, make officessend an email to all or select users. All adjuncts
available where people are - not where the officeconfirmed this option is the choice they use to
is.send messages to individuals, select groups, or an
Carpenter (1998) wrote the internet is moreentire class. When probed, instructors agreed they
versatile for communication than any mediumuse this email option regularly. After another
available today. People can interact with individualsquery into percentage of communication by email
or groups, they can identify by name,using the Cyberactive(R) email option, instructors
pseudonym, or be anonymous. She says thereplied their email communication is higher, up to
internet is "...a virtual community where people50 percent. It is important to clarify that
meet, engage in discourse, become friends, fall ininstructors did not directly associate email in the
love, and develop all of the relationships that areCyberactive(R) environment with other email
developed in physical communities" (pg.engines.There were very broad concerns
1).However, the internet may not be a panacea.expressed by the interviewees and all were
The internet goes beyond technology into socialtechnical, from needing more technical support to
interaction. Organizations face a dilemma ofwanting less technical support. This question
encouraging successful interactions andneeded more clarification. The respondents
community building online. Statistics suggest almostconfirmed their meaning of technical support as
ten million people work in virtual offices and thatsurrounding the electronic classroom. Although all
40 percent of large organizations have policies ononline instructors must complete the Online
telecommuting. Yet, Carpenter (1998), citedFacilitators Course, four of the five realized their
above, says virtual employment equals only sevenattention to it was not the best possible.
to ten percent of the work force.Why hasn't theChallenged for why the four did not participate
virtual office flourished? Sociologists suggest it ismore in the facilitator course, they admitted to
the need for informal interaction - office banter."filling a square" to teach online. All replied there
Organizations are stubborn to accept virtualare times when they all call or email the
teams believing team projects work best carriedCyberactive(R) Help Desk for assistance.Another
out over conference tables and virtual workersunanimous concern was how well prepared
can only participate in individual assignments. Stillstudents are to enter an electronic classroom.
other organizations believe virtual workers do notEach respondent related at least one story of a
receive adequate supervision. However, is thestudent ill prepared to study online. Instructor
problem supervision or trust?Kohrell (2005), anreceives a profile of each student in class,
adjunct professor at Bellevue University, istherefore a follow up question on student age
president of Technology As Promised. He is asuggested age was less a concern than students'
specialist in developing virtual teams andcareer and regular use of computers for email,
addresses developing trust on virtual teams. Hetopic research, and understanding of inter- versus
explains virtual trust in simple terms. Virtual trustintra-net.
is getting on an airplane, not knowing the airFeeling as Part of a TeamThe adjuncts all feel
traffic controllers, yet trusting they are doing theirthey are part of a work team. Specifically, they
jobs correctly. He explains building virtual trustfelt part of their work team, part of the
through communication - frequently, with integrity,Cyberactive(R) classroom group, but not closely
with certainty and predictability.Other data, takenconnected to the University. The reason given is
with Kohrell's, also supports the economics of thedistance from the physical location - Bellevue,
virtual office. Verma (2005) offers someNebraska. They did report steps taken by the
information that shows senior executives fromCollege of Professional Studies as helping them
Europe, Asia, and the Unites States report costbecome more connected. One example they all
savings (69 percent) and increased productivitylike is the weekly email of the campus bulletin,
(64 percent) when using telecommuting. Vermaanother is periodic email messages of faculty
cites comments of Joe Roitz, AT&T. Roitz said,development seminars. Faculty development
"Telework alone generates over $150 millionseminars are now video taped, converted to
annually in productivity increases, real estatedigital media, and available in streaming video online
savings, and enhanced retention for AT&T."or DVD format mailed.Supporting some of the
These statistics suggest business recognizeresearch reported earlier, the respondents felt
change and develop strategies for successfuldisconnected from the University and more
change.Tucker, Kao, and Verma (2005) writeconnected if they could make trips to the
there are trends in employment that organizationscampus, meet with program directors, deans, and
cannot ignore. One point they make is the workfellow faculty members. Clarifying this point, they
force globally is getting smaller. They alsodid not feel under supervised, rather did not feel a
recognize that cultural norms are different now,personal (personally) connected. An expectation
more loose. Adding to the mix is more freedomwas that those now adjuncts who were Bellevue
for people to move globally. They point out thereUniversity students would feel more connected.
are personnel trends that organizations can countWhile the former students felt more connected,
onthey too did not feel a close bond.The discussion
1. Smaller and less sufficiently skilled2. Increasinglymoved to questions of leadership. Specifically
global3. Highly virtual4. Vastly diverse, and5.asked was how well do they know (know of) the
Autonomous and empoweredThey conclude thatUniversity leadership team. All knew names and
leadership focus within these trends "demand apositions of the president, provost, deans, and
new generation of talent management." This newprogram directors. They did not know any of the
talent management has to take some strategicnames associated with positions of senior
steps to manage the new work force in futureadministrative people and senior people outside
oriented organizations. Those steps are:1.their particular college. Asked if they knew any
Predictive Workforce Monitoring and Strategicnames of board members, each knew U.S.
Talent Decision Making2. Flexible and AnticipatorySenator Chuck Hagel is a board member. Others
Talent Sourcing3. Customized and Personalizedknew names of benefactors thinking they were
Rewards and Communications4. Distributed andboard members.Tying the interviews together,
Influential Leadership5. Unified and Compassionatethe discussion turned to specifics of
CulturesComputer-mediated Communicationcommunication. The focus at this stage was the
(CMC)It is important to discuss CMC as virtuallevel of interdepartmental communication
workers depend on - rely on -compared to intradepartmental communication.
computer-mediated communication. Jones (1998)Those interviewed commented that
cites Patton (1986) in discussion about highwayintradepartmental communication was good.
building as a means to connect people to oneAdjuncts knew, through email and/or telephone
another. Patton observed that highways have notcommunication, their program director, some or all
connected us rather increased our sense ofthe department faculty. All reported a lack of
separateness. Cities are divided, neighborhoodsknowledge outside their program area. An adjunct
split, city intimacy destroyed. From this negativein healthcare administration is unlikely to
view, Jones concludes the internet may actuallycross-communicate with faculty from
do what highways failed to domanagement or leadership. An instructor in
Computer-mediated communication, it seams, willbusiness administration will not know anyone
do by way of electronic pathways what cementteaching in human resources or security
roads were unable to do, namely, connect usmanagement. Distant adjuncts in the College of
rather than atomize us, put us at the controls ofProfessional Studies seem isolated from faculty
a "vehicle" and yet not detach us from the restmembers of other colleges. Generally, faculty
of the world. (pg. 3)CMC offers new realms formembers in one college do not teach in other
social scientists to study. Traditionally, socialcolleges.The interviewees made recommendations
scientists observed communities within certainto improve communication ranging from more
identified boundary. However, new cyber societiesemail communication to making trips to the
exist without bounds and determination ofcampus to meet the staff. Trips to campus from
membership in cyber society does not satisfydistant locations seemed impractical from a cost
traditional categories given community.Education inaspect because such a trip would not be at
Cyber SocietyWhat does this mean in terms ofuniversity expense. Asked how to improve
education? The United States Department ofelectronic communication, all agreed more is
Education (US-DOE) provides a look into higherbetter. Citing an example of missed opportunity,
education statistics for twelve months 2000 tothey said the university produces a faculty roster
2001. US-DOE figures from that period show 56and places it on the server "shared drive."
percent (2320) post-secondary two- andHowever, distant locations do not have access to
four-year schools had online courses. Anotherthe internal system.
twelve percent desire to go online within the nextPersonal ExperienceStated early in this paper, I
three years. Finally, 31 percent said they wouldam an online adjunct but live in the community
not go online. Clearly, two-thirds of colleges andthe university calls home. This gives me a
universities have or want online educationaldifferent perspective because I can personally
opportunities for students. What does this meaninteract with instructors from different colleges
for faculty? The following paragraph addressesand programs. After five years in administration
that question.The Higher Learning Commissionas a graduate enrollment counselor, I developed
accredits Bellevue University in Nebraska. It has anpersonal networks with many senior program
online presence offering 17 undergraduate degreedirectors and deans. For nearly the same period, I
completion programs online and 7 graduatewas an adjunct, first in the College of Arts and
degree programs online. The College ofSciences and now in CPS. I taught Organizational
Professional Studies (CPS) of Bellevue UniversityCommunication in a face-to-face classroom and
administers all of the undergraduate degreeLeadership online.Validating the interviewees'
programs. CPS administers three of the sevencomments, communication to adjuncts has been
graduate degrees, MBA and Master of Arts inlimited. One limiting factor was the capability of
Management reside in the College of Business, andthe university email server to support several
MS Computer Information Systems and MShundred email addresses. This problem is resolved
Management of Information Systems reside inwith the installation of a new larger email server.
the College of Information Technology. AlthoughAnother limiting factor was not all adjuncts had a
the College of Arts and Sciences administers no"(name) @" university email address. An initiative
online degrees, it does administer several courseof the Quality Council was requiring all adjuncts
clusters and individual online courses. Therefore,have an internal email address and remote access
Bellevue University is an example of an institutionto the email server. This initiative is now complete
highly oriented to the online student.Online, mostlywith separate distributions for "all campus," "all
adult learner, students equal approximately 40adjuncts," and "all (college specific) adjuncts."An
percent of the University population. Bellevueadvantage to being an online adjunct in the same
University also has both traditional four-yearcommunity where the university is located is
campus students and non-traditional in class adultproximity. With proximity, there is access to
learners making up the rest of the Universitymany in leadership positions and interaction with
student population. A boast made during the 2004peers. A closer connection with faculty peers
2005 academic year was that Bellevue Universityallows a support system to develop face-to-face
has students in all 24 time zones around the worldthat a distant adjunct cannot as easily develop.
and the North and South Poles.CPS accounts forProximity allows faster communication and
the largest number of faculty members. Of CPSreaction to communication. Closeness permits
faculty, about 150 are adjunct and one-third ofattendance to faculty development live rather
those are faculty members at distant locationsthan streaming video or DVD.While the
teaching online (information provided the Assistantadvantages of proximity seem favorable, there
College Administrator).However, this is not uniqueare some downsides. There are greater
to Bellevue University. A web search of collegesexpectations that a local adjunct spends time on
with online offerings returns dozens of institutions.campus when there primary job allows. The
Narrowing a web search to fully accreditedfaculty resource center offers an adjunct an
schools with online offerings returns numerousoffice environment where one can have the
hits. Well known in the online arena are Universityoffice time expected. College meeting attendance
of Phoenix, Capella, Nova Southeastern, andby local adjuncts is not mandated; however, it is
Walden. Among these, University of Phoenix ismore favorable to attend. Those operating at a
very aggressive in both student and facultydistance desire to attend meetings and cannot
recruitment. It is not unusual for students tohave it.
transfer between online schools searching forConclusionThe interview process with adjunct
lower tuition rates and/or more liberal creditinstructors working at a distance offer supporting
transfer policies. In addition, it is likely an adjunctdata to the statistics reported earlier in this paper.
professor may instruct in multiple universities.The adjuncts interviewed are part time virtual
Online Faculty InterviewsOf the about 50 onlineemployees who feel less a part of the University
distant faculty members at Bellevue University,team than someone local. They reported
five responded to invitations for phone or emailincomplete communication with and knowledge of
interviews. Another interview with an onlinemany key leadership people.Communication seems
adjunct that lives in the Omaha metro areathe center of disconnect. The Academic Quality
serves to validate other faculty comments. OneImprovement Process also recognized this
distant faculty member does teach at two otherproblem and implemented institutional change to
institutions, one online, and one face to face.tie all members to campus life. Although more
Finally, I will submit personal observations, myeffort is underway for broader communication,
experiences, as an online adjunct, face-to-facedistant employees do not have access to local
instructor and one that taught in multiplesystems through remote means.Considering these
institutions.All those interviewed were unanimous inelements and considering the U. S. Department of
answering why they are adjunct collegeEducation's statistics, online education is likely to
professors, they like teaching. The responsesflourish. Bellevue University attracts students from
varied from "I like sharing what I've learned," toaround the world with many of them earning
"It is fun to see, through their postings, how theydegrees online from their home countries.Despite
(students) grow and change over the year periodthe drawbacks, virtual professors as virtual team
of a degree program." To follow up, theymembers are successful at Bellevue University
answered teaching online is new to them, anbecause of the expressed desire to teach and
interesting way to link students, and a way towatch their students grow and learn. The
connect people geographically separate for aprofessionalism and expertise these professors
common goal (education).One interviewee, aexhibit in the online community of students
medical doctor in Indiana teaches healthcaresupports the data from industry executives
administration at Bellevue University to "stayindicating improved productivity and cost
connected with nurses and other medicalsavings.Pfeffer (1998) identifies the use of
administrators. A hard lesson for doctors to learnsub-contractors in the work force. Adjuncts are
is they don't run anything." In addition to teachingsub-contractors. The adjuncts serve in
at Bellevue University, he developed a coursenon-traditional ways contrary to how professors
adopted into the Master of Healthcarepreviously served. It is apparent that education is
Administration in CPS. He shared that he also is ano different from other industries using virtual
mentor for third and fourth year medicalworkers. Virtual workers, like temporary workers,
residents working to pass their medical boards. Hefeel less connected - not given the same level of
does not teach in this role, rather facilitatestraining.In interview, establishing trust was critical
medical residents' leaning and board preparation.to two adjuncts. In-person trust is much easier to
He related that this role requires developing adevelop than in virtual relationships. Bell (2002)
trust and trusting relationship between him and hissays trust is a leap of faith and places trust below
mentored doctor. He said he always begins thetruth, "... caringly frank and compassionately
mentoring relationship in a face-to-facestraightforward... in pursuit of clean
environment before moving it to telephone orcommunication" (pg. 9).An indirect conclusion from
email. He told that teaching online and handlingthe interviews highlights that mentoring a virtual
student problems and misunderstandings is muchadjunct may help develop a sense of team
less trying than mentoring new doctors.The localparticipation through greater knowledge and
interview, conducted in person, was with theunderstanding of the institutions vision and values.
executive assistant to the university president. HeBy developing greater emersion into the vision
used to teach in the classroom; however,and values of the system, adjuncts may want to
schedule demands took him out of class. Teachingbe more aware of those people filling leadership
online lets him keep his connection to studentsroles. Successful virtual workers need the same
while maintaining a busy travel schedule.Whenassistance and opportunity for growth as the
asked why they applied to teach at Bellevueworker inside the brick and mortar
University, the answers ranged widely. Oneinstitution.ReferencesBell, C.R. (2002). Managers as
instructor, an Army retired Chief Warrant Officer,Mentors: Building Partnership for Learning (2nd
began teaching a year after graduating with aedition). San Francisco, CA: Berrett-Koehler
master degree from Bellevue. The universityPublishers, Inc.Carpenter, J. L. (Fall Semester 1998).
approached him rather than him initiating anBuilding Community in the Virtual Workplace. Online
application. Another, now teaching at the Atlantaat Kohrell (personal communication, September 18,
campus of the University of Georgia, and2005) noting virtual team performance.Jones, S. G.
previously at the U.S. Air Force Academy, applied(1998). Cybersociety 2.0: Revisiting
to Bellevue because of the University's close tiesComputer-Mediated Communication and
to military students. One respondent is an emptyCommunity. Thousand Oaks, CA: Sage
nester, disabled from her nursing profession, andPublishers.Kohrell, D. (2005). Effective Virtual
wanted to stay active pre-retirement. There wasTeams [PowerPoint presentation]. PMI North
not a consistent answer to this question exceptCarolina: Technology As Promised.Marilyn Urquhart
when tying it to their enjoyment of teaching.All(personal communication, October 3, 2005) noting
those interviewed are online instructors, therefore,total number of adjuncts and number of adjuncts
virtual to their students. All reported using emailteaching online from distributed locations.Pfeffer, J.
and telephone as primary communication devices(1998). The Human Equation: Building profits by
with their students. Additionally, they all use theputting people first. Boston, MA: Harvard Business
Bellevue University Cyberactive(R) learningSchool Press.Tuker, E., Kao, T., and Verma, N.
environment powered by Blackboard to conduct(2005). Next-Generation Talent Management:
classes. They reported highs of 40 percent andInsights on How Workforce Trends are Changing
lows of ten percent use of email for studentthe Face of Talent Management. Business Credit
communication. All reported using the telephone to107, 7. 20-27.U. S. Department of Education
contact students; however, telephone use was a(2001). Washington, DC. Online at N. (2005). Making
low five to ten percent. Low telephone use is notthe Most of Virtual Work. WorldatWork Journal,
unexpected considering the worldwide locations of14, 2. 15-23.