Discover the Savary Island


STELLAR STREAMING VIDEO CAN DRIVE SALES

Al Galbraith and Associates, a real estatecontrast, imagine the costof producing and
marketer who turns dyingindustry towns intodelivering 30,000 videotapes around the
thriving recreational and retirementworld.
communities,commissioned a promotional video
as an added feature for hiscompany's website.STREAMING VIDEO POSITIONS YOU AS LEADING
The video has been down loaded 30,000 timesEDGE. Many customers see acompany's
byinnovation as evidence of its ability to be
creative andeffective. Taking the
Internet users. In fact, Galbraith's Internettechnological lead in your sector may give
campaigns to sell homesfrom Tumbler Ridge,alead  in  sales.
British Columbia to Plattsburgh, New York are
sosuccessful, the company has cut back its>From a public relations perspective,
traditional  advertising.however, there are a few thingsto remember to
ensure  your  video does what you want it to.
Here's how streaming video promotes your
organization  online.THE HEAVY SELL MUST BE KEPT TO A MINIMUM.
Despite appearances, yourstreaming video is
IT IS A GREAT USE OF INTERNET TECHNOLOGY.not a commercial. At least it shouldn't be a
Greater numbers of webusers have thehard-selling pitch for business. The Internet
capability of downloading video and find it ais still an environmentwhere overt
novelty.commercialism is frowned upon. Take a
journalisticapproach and create a video in
Short videos of less than five minutes can bethe style of a news or documentaryitem that
downloaded in a shorttime, depending onmight play on the six o'clock news. Users
bandwidth.want informationand won't take kindly to
downloading  hype.
YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR
PRODUCT. As a customers,you don't need to flyTHE PRODUCTION QUALITY MUST BE HIGH. This not
across the country to see real estate whenthe time to bring outthe family video cam and
youcan get a 3-D perspective on the homes,become a filmmaker. Hire video producers
the community and thegeography as well aswhoknow what they are doing. And a word about
meeting residents and buyers from anbudget. You need not spendtens of thousands
onlinevideo.of dollars for the finished product
especially ifyou take the journalistic
VIDEO IS PERSUASIVE. Because video canapproach  mentioned  above.
incorporate the spoken word,music, maps,
digital effects and moving images, the userThrough streaming video, Galbraith reaches
experienceis much more intense and when, wellcustomers he might notthrough traditional
designed,  very  compelling.advertising and he touches them in ways
abrochure could never do. His streaming
Testimonials have more punch when spoken byvideos do all the talking and,for the price
the  happy  customers.of a single full-page ad in the local daily
paper, hehas produced a tool that can close
THE COST OF DISTRIBUTION IS NEGLIGIBLE. Inthe sale all by itself.



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