STELLAR STREAMING VIDEO CAN DRIVE SALES

Al Galbraith and Associates, a real estatecontrast, imagine the costof producing and
marketer who turns dyingindustry towns intodelivering 30,000 videotapes around the world.
thriving recreational and retirementSTREAMING VIDEO POSITIONS YOU AS
communities,commissioned a promotional video asLEADING EDGE. Many customers see acompany's
an added feature for hiscompany's website. Theinnovation as evidence of its ability to be creative
video has been down loaded 30,000 times byandeffective. Taking the technological lead in your
Internet users. In fact, Galbraith's Internetsector may give alead in sales.
campaigns to sell homesfrom Tumbler Ridge,>From a public relations perspective, however,
British Columbia to Plattsburgh, New York arethere are a few thingsto remember to ensure
sosuccessful, the company has cut back itsyour video does what you want it to.
traditional advertising.THE HEAVY SELL MUST BE KEPT TO A
Here's how streaming video promotes yourMINIMUM. Despite appearances, yourstreaming
organization online.video is not a commercial. At least it shouldn't be
IT IS A GREAT USE OF INTERNETa hard-selling pitch for business. The Internet is still
TECHNOLOGY. Greater numbers of webusersan environmentwhere overt commercialism is
have the capability of downloading video and findfrowned upon. Take a journalisticapproach and
it a novelty.create a video in the style of a news or
Short videos of less than five minutes can bedocumentaryitem that might play on the six
downloaded in a shorttime, depending ono'clock news. Users want informationand won't
bandwidth.take kindly to downloading hype.
YOU CAN TRANSPORT POTENTIAL CLIENTSTHE PRODUCTION QUALITY MUST BE HIGH.
TO YOUR PRODUCT. As a customers,you don'tThis not the time to bring outthe family video
need to fly across the country to see real estatecam and become a filmmaker. Hire video
when youcan get a 3-D perspective on theproducers whoknow what they are doing. And a
homes, the community and thegeography as wellword about budget. You need not spendtens of
as meeting residents and buyers from anthousands of dollars for the finished product
onlinevideo.especially ifyou take the journalistic approach
VIDEO IS PERSUASIVE. Because video canmentioned above.
incorporate the spoken word,music, maps, digitalThrough streaming video, Galbraith reaches
effects and moving images, the user experienceiscustomers he might notthrough traditional
much more intense and when, well designed, veryadvertising and he touches them in ways
compelling.abrochure could never do. His streaming videos do
Testimonials have more punch when spoken byall the talking and,for the price of a single full-page
the happy customers.ad in the local daily paper, hehas produced a tool
THE COST OF DISTRIBUTION IS NEGLIGIBLE. Inthat can close the sale all by itself.