| Tightened standards on federal subprime rates | | | | certainly can, but buyers almost always take that |
| have had a marked effect on the housing market. | | | | to mean that there is something wrong with the |
| What does this mean if you want or really need | | | | house. Having reasonable expectations, and being |
| to sell your home? The good news is that there | | | | in the appropriate price range is much more likely |
| is still a market out there; you just need the skills | | | | to work to your advantage. |
| and tools to tap into it. That is where working | | | | Also, remember that no matter how devoted |
| with talented realtors comes in. That's right, | | | | realtors are the sale of your house doesn't have |
| talented. In a competitive selling market the best | | | | nearly the impact on their lives as it does on |
| realtors are one who are have large networks, | | | | yours. In fact, having a sign in your front yard can |
| diverse marketing skills, and are willing to try | | | | be good for a realtor's business whether your |
| different ideas. | | | | house sells quickly or not. Now that doesn't mean |
| Most of the realtors you find will be honest, but | | | | that realtors will try to drag their feet- of course |
| you still need to know which side their bread is | | | | not. But you still need to be aware of what's |
| buttered on. Here are a few tips to help you get | | | | being done to sell your house. |
| the most out of working with realtors, and the | | | | Marketing in a Slow Market |
| best deal on your house. And it all starts with the | | | | Find out before you even sign on with your |
| asking price. | | | | realtor what marketing and advertising methods |
| Set Realistic Expectations | | | | will be used to sell your house. Print ads, virtual |
| Most realtors hate to tell potential clients that, "No, | | | | tours, open houses, signage, direct mail postcards, |
| your house won't sell for that price." They really | | | | and fliers are all viable options. But don't assume |
| want it to. But they sometimes hesitate to give | | | | that they will all be used immediately, or at all. And |
| you a realistic price, because sellers are most | | | | keep asking as you move along the process. Of |
| likely to hire the realtor that quotes them the | | | | course, a lot of print advertising methods are |
| best sell price. If they don't tell you what you | | | | pricey. A veteran realtor will have a good idea of |
| want to hear, they might lose your business. So | | | | what to use when. But you need to be involved. |
| seller, make it your business to ask for a market | | | | If what your realtor's methods don't seem to be |
| analysis, and have a realistic idea of what your | | | | generating much interest, talk about trying |
| house might sell for. Hit open houses in your | | | | something new. Remember, your realtor's job is |
| neighborhood and look with a buyer's eye. | | | | to help you get the most out of this investment. |
| Can't I just reduce my price later? Well, you | | | | |